News & Features
Yokohama and PBA Partners for the 3rd Consecutive Year
Tire manufacturer Yokohama thru its Philippine subsidiary – Yokohama Tire Sales Philippines, Inc. renews their support to the Philippine Basketball Association (PBA) as the Official Tire of the PBA for the 41st (2015-2016) season.
The partnership extends to various PBA activities like Alagang PBA CSR program and PBA Fun Run. Yokohama has been using PBA players in their advertising materials like billboards and magazines to promote the brand to sports-oriented customers. For the 41st season, Yokohama plans more collaborative projects like PBA-Yokohama merchandise items.
In photo from left: Ms. Rhose Montreal – PBA Director for Marketing; Ms. Pita Dobles – PBA Assistant to the Commissioner; Mr. Satoshi Hariyama – Yokohama Philippines President; Mr. Andres Narvasa – PBA Commissioner; Mr. Bong Romero – Yokohama AVP for Sales & Marketing; Mr. Lance Gonzales – Yokohama Marketing Supervisor.